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A.國科會與產學研究計畫
1.顧客評量系統之建立 (委託合作單位 聯捷會計師事務所, 96/04/01~96/06/30)
2.顧客終身價值的評估與管理 (委託合作單位 聯捷會計師事務所, 97/04/01~97/06/30)
3.顧客相關策略實施成效之分析 (委託合作單位 知行決策有限公司, 98/04/01~98/06/30)
B.研討會論文
1.Measuring the relationship between customer-related metrics and firm performance (2010) 第二屆兩岸高職學術論壇,廈門市.
2.From customer lifetime to firm’s performance (2007)財政與金融改革學術研討會,景文科技大學財政稅務系.
3.Customer Lifetime Value—charting contributions for firm’s shareholder value (2006) 財政與金融改革學術研討會,景文科技大學 財政稅務系
C.期刊論文
1.Chang, W, Chang, C. and Li, Q. (2012) “ Customer Lifetime Value: A Review.”Social Behavior and Personality, 40(7), 1057-1064. (SSCI)
2.Li,Q. and Chang, C. (2010) “ The customer lifetime value in Taiwanese credit card market.” African Journal of Business Management, 4(5), 702-710.(SSCI)
3.Smith, M. and Chang, C. (2010) “Improving customer outcomes through the implementation of customer relationship management: evidence from Taiwan”, Asian Review of Accounting,18(3),260-285.
4.Smith, M. and Chang, C. (2009) “Measuring the efficiency of customer related strategies: a review of the literature and agenda for research”, Accounting, Accountability & Performance, 15(2),71-104.
5.Smith, M. and Chang, C. (2009) “The impact of customer-related strategies on shareholder value: evidence from Taiwan.” Asian Review of Accounting, 17(3), 247-268.
6.Chang,C.(2008).”A study on the impact of customer lifetime value on shareholder value in Taiwan’s credit card market.” The Journal of Human Resource and Adult Learning, 4(2)(Dec), 25-33.
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